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The process

From brief to published coverage, every month

No onboarding purgatory, no strategy phase that bills three months before anything ships. The first placements from your first batch typically land within weeks of the brief.

1

Brief & authority mapping — week one

A single call. We take your target keywords and the competitors above you, benchmark the authority gap, and agree the pages links should point at. You also get the included on-page and technical notes here — most clients clear them in days.

2

Story development — week one to two

Our editorial team builds the angles: data studies, expert commentary, seasonal hooks — stories a journalist can publish, not adverts for your brand. You see and approve the direction before anything is pitched.

3

Journalist outreach — continuous

Pitches go direct to named journalists and desks that cover your space — national, trade and regional. No mass blasts to generic inboxes; relevance is what gets coverage.

4

Coverage & reporting — as it lands

Placements publish with editorial links to your pages. Every URL is reported as it goes live, and each monthly batch completes within 45 days. Anything that comes down inside 90 days is replaced free.

Then it compounds. Month two pitches stand on month one's coverage. Journalists start recognising the brand. Authority builds the way Google intended — publicly, verifiably, permanently.

What you'll see

Judge us on URLs, not dashboards

Every deliverable is publicly verifiable: a live article, on a named publication, with a link to your site. If a month's batch doesn't merit renewing, don't renew — that's the whole deal.